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第531回 これからの日本企業の「新グローバル戦略」とは何なのか episode artwork

EPISODE · Dec 9, 2018

第531回 これからの日本企業の「新グローバル戦略」とは何なのか

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

リコージャパン株式会社様が主催の『リコーアジアフォーラム2018』について、前回に続き言及していきます。森辺一樹が三章構成でお話ししましたが、今回は第三章の「これからの日本企業の新グローバル戦略」という話について。具体的にお伝えしたトピックとして、「日本企業の間違った4P」「"良いモノ"の定義を再設定する」「企業活動の中心にあるべきもの」「日本企業にはCMOがいない」等がありますが、それぞれ詳しく解説してまいります。 global_vol531.mp3

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第531回 これからの日本企業の「新グローバル戦略」とは何なのか

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