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第532回 海外売上比率が40%を超えるマンダムのアジア戦略とは episode artwork

EPISODE · Dec 12, 2018

第532回 海外売上比率が40%を超えるマンダムのアジア戦略とは

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

フジサンケイビジネスアイの連載記事「グローバルの流儀」において、森辺一樹が「ギャツビー」などを展開する株式会社マンダムの取締役・専務執行役員である小芝信一郎さんと対談をさせていただき記事が掲載されました。今回はその対談を振り返りながら、海外売上比率が40%を超えるマンダムのアジア戦略について話を進めます。そこには「真の"顧客第一主義"があった」と森辺は唸りますが、それはどういうことなのか詳しく解説していきます。 global_vol532.mp3

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第532回 海外売上比率が40%を超えるマンダムのアジア戦略とは

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