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第658回【Q＆A】伝統小売が近代化するまで待ってから参入するではダメなのか？ episode artwork

EPISODE · Mar 25, 2020

第658回【Q＆A】伝統小売が近代化するまで待ってから参入するではダメなのか？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

今回は食品メーカーの方からの質問です。そもそも弊社は苦労をしてまで伝統小売を攻めるべきかを悩んでいます。結局、伝統小売もそのうち近代化するのであれば、小売が近代化してから参入した方が良いのではないか？森辺一樹が解説します。 global_vol658.mp3

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第658回【Q＆A】伝統小売が近代化するまで待ってから参入するではダメなのか？

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