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第665回【Q＆A】ディストリビューターとの上手な付き合い方とは？

EPISODE · Apr 19, 2020

第665回【Q＆A】ディストリビューターとの上手な付き合い方とは？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

今回は消費財メーカーの方からの質問です。売上を拡大するためにディストリビューターにいろいろと施策を打診していますが、なかなかやろうという流れになりません。基本、「任せて口を出すな」というのがディストリビューターのスタンスです。しかし、それではなかなか現状から大きく売上を拡大することができないと考えています。どうすればディストリビューターは、動いてくれるのでしょうか。森辺一樹が解説します。 global_vol665.mp3

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第665回【Q＆A】ディストリビューターとの上手な付き合い方とは？

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