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第698回 【Q＆A】ASEAN市場へ新規に参入する際にECとリアルな小売のバランスはどう保つべきか？ episode artwork

EPISODE · Aug 11, 2020

第698回 【Q＆A】ASEAN市場へ新規に参入する際にECとリアルな小売のバランスはどう保つべきか？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

新規でASEAN市場に参入する際、日本では知名度があってもASEANでは無名に等しく、ディストリビューターもなかなか良い相手が見つからない。そんな中、リアルな小売よりもECからスタートするというのはどうなのか？森辺一樹が解説します。 global_vol.698.mp3

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第698回 【Q＆A】ASEAN市場へ新規に参入する際にECとリアルな小売のバランスはどう保つべきか？

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