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第704回 【Q＆A】現地に即した価格設定をどう考えるべきか？ episode artwork

EPISODE · Sep 1, 2020

第704回 【Q＆A】現地に即した価格設定をどう考えるべきか？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

ASEANで消費財メーカーがモノをする際に、価格設定は非常に重要となる。しかし、単に安く売れば良いという単純な話でもない。現地に即した価格設定をどう考えるべきなのか？森辺一樹が解説します。 global_vol704.mp3

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第704回 【Q＆A】現地に即した価格設定をどう考えるべきか？

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