第七回｜日本廣告費 2024：7 兆日圓破紀錄，網路逼近五成

from 日本商業現場 · host 研究生 Keith

七兆日圓的廣告費大遷移，三年成長 7000 億——網路廣告逼近五成，電視台卻靠 TVer 翻身。 . ▍本集重點 • 總額創歷史新高：2024 年日本廣告費突破 7 兆 6700 億日圓，連續三年刷新紀錄 • 網路廣告逼近五成：3 兆 6500 億佔比 47.6%，搜尋廣告依然最大宗有 1 兆 1930 億 • 短影音與社群爆炸成長：影片廣告年增 23% 達 8439 億，社群廣告首次突破 1 兆日圓 • 電視台的反擊：TVer 月活躍 4000 多萬，廣告營收年增 200% 兩年翻四倍，四成觀眾用連網電視看 . 📌 本集精選自《日本大特搜》EP69（2023-03-21），加入最新觀點重新錄製。 . 🎧 Keith 的另一個節目《日本大特搜》——日本旅遊、美食、生活文化，每週更新。 Apple Podcast: https://researcher.studio/jv-apple Spotify: https://researcher.studio/jv-spotify -- Hosting provided by SoundOn

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第七回｜日本廣告費 2024：7 兆日圓破紀錄，網路逼近五成

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