EPISODE · Sep 4, 2026 · 5 MIN
Diageo Cuts 305 in New York
from AlcBev in Five
Diageo to cut about 300 jobs at North America HQ. Just Drinks reports Diageo is cutting roughly 300 roles at its New York headquarters, putting a figure on a turnaround the group has said it is pursuing. (Just Drinks) Brown-Forman CEO says US business improving slowly. The outgoing Brown-Forman chief describes a gradual US recovery, a supplier-side read on American spirits demand tied to the group's profit outlook. (Just Drinks, NASDAQ Stock Market, The Drinks Business) House to vote on delaying November hemp THC ban. Shanken News Daily reports the House will vote this week on a one-month delay to the hemp THC ban, following the Senate, leaving timelines for a competing intoxicant category unsettled. (Shanken News Daily) Bloomberg reports younger drinkers shifting away from carbonated serves. Bar and campus behavior described by Bloomberg points to still drinks displacing fizzy ones among younger consumers, with implications for RTD, seltzer and mixer formats. (Bloomberg Business) Also moving today: FIFCO USA Acquired by Former CEO’s Private Equity Group (Brewbound) Martignetti Acquiring Mass A-B Distributor Girardi (Shanken News Daily) Impact’s “Hot Brand” RTDs Keep Climbing Heading Into Fall (Shanken News Daily) Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’ (BevNET, Brewbound) Get AlcBev in Five in your inbox every weekday: https://alcbevinfive.com
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What this episode covers
Just Drinks reports Diageo is cutting 305 jobs at its North American headquarters in New York, moving the turnaround from a group headcount total to the office where U.S. commercial coverage is set. Brown-Forman's ready-to-drink portfolio grew 20 percent in organic net sales in the fiscal first quarter against a 1 percent group decline, per The Drinks Business, while the U.S. House votes this week on a one-month delay to the November hemp THC ban, according to Shanken News Daily. Bloomberg reports younger drinkers are moving away from carbonation, with vodka waters replacing seltzers, and Brewbound reports FIFCO USA has been acquired by a private equity group led by its former chief executive.
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Diageo Cuts 305 in New York
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