EPISODE · Jun 23, 2025 · 31 MIN
Diagon Alley Launch: The Social Strategy That Won Over Leadership
from Radical Content · host Eric Gray
In this episode, I take you inside one of the biggest moments of my career: how I convinced leadership, built a team from scratch, and launched Universal’s first-ever social media engagement center for the opening of The Wizarding World of Harry Potter™ Diagon Alley. I share the strategies, challenges, and lessons from that experience. Its crazy how one big idea changed my career and helped prove the power of social media to a major brand. What You’ll Learn:How to build a social media engagement center for a major brand launchTips for getting executive buy-in for bold social strategiesHow to scale a social activation with a small teamReal-world examples of community-driven marketing and branded content📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! https://maverickcontentstudio.com💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/📲 Follow Me on Instagram: http://instagram.com/theericgray🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray
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What this episode covers
In this episode, I share the behind-the-scenes story of how I built Universal’s first social media engagement center for the launch of Diagon Alley. This was a career-changing moment that showed the true power of social.
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Diagon Alley Launch: The Social Strategy That Won Over Leadership
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