Dialing in Brand Identity and Positioning - Coaching Session with Katina Ruest, Co-Founder of American Force Coffee

On this episode of Dog Whistle Branding I conduct a coaching session with Katina Ruest, Co-Founder of American Force Coffee, A Veteran-Owned Coffee Company established in 2018, with the goal of promoting specialty grade coffee and making it accessible to everyone. Join us as we discuss helping her and her husband dial in their brand identity and positioning. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Check out American Force Coffee here: www.americanforcecoffee.com Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com