Dialing into Market Research Personas with David Paull

As founder of Dialsmith Lillian Labs, David Paull's experience lives at the intersection of sales, marketing, and research. Dialsmith’s technologies are used globally to capture real-time opinions—moment by moment—to understand people’s motivations and predict their behavior. David couples that with qualitative research and his own Behavioral Storytelling framework to build concepts, products, & messages that stick. David and his team have helped media companies and consumer product giants test and refine their products; from concept testing and product development to content research. LinkedIn URL: https://www.linkedin.com/in/davidpaull/ Resources: Pragmatic Marketing Framework for https://lillianlabs.com/2021/01/29/market-research-with-pragmatic-marketing/ https://littlebirdmarketing.com/buyer-personas/ https://info.littlebirdmarketing.com/ideal-client-personas