Dialing Up ‘Fame and Flow’: How Initiative is Staying on Top of its Game, in partnership with Initiative

With more than 50 clients, Initiative is a New York City-based global media agency that brings ‘Fame and Flow’ to major brands like Amazon, Liberty Mutual, and T-Mobile. The company has been on a tear over the last year, with double-digit revenue and organic growth – and earning a trifecta of Agency of the Year honors.Here at Cannes, US CEO Stacy DeRiso talks about what she’s doing to keep Initiative on top of its game from introducing a new proposition to delivering a best-in-class agency culture. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.