DIBS: Reimagining Everyday Beauty with Co-Founder and CEO Jeff Lee

With a background in corporate law as well as beauty pageants, Jeff Lee leveraged his unique history and interests to create award-winning desert island beauty products, ie DIBS. DIBS focuses on makeup essentials designed to deliver a flattering finish with no-nonsense application and good-for-you ingredients.In today's episode, Jeff explains how having a legal background allows him to think differently than other brand founders.Jeff also shares:How he approaches the brand with a great sense of missionOne major advantage of being a DTC brandHis team's approach with communicating with the DIBS community and ensuring customer inclusivity is felt throughout the brandTips on lessons he has learned while growing the brandYou'll also hear Jeff's plans for future expansion of DIBS.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co