Did AI Kill the SEO Star?

Host: Mark Fidelman Guest: Julian Goldie Main Topics Covered: The rapid evolution of SEO in the age of AI How AI tools like ChatGPT, Perplexity, and Grok are changing online search behaviors Similarities and key differences between traditional SEO and optimization for AI search engines Importance of being omnipresent across platforms (YouTube, LinkedIn, Reddit, blogs, etc.) for better AI engine ranking Essential tactics: in-depth keyword research (using tools like Ahrefs), competitor analysis, content strategy, and authoritative backlinks Special techniques such as creating industry listicles to boost authority Discussion on ChatGPT's "Agent mode," its potential impact on search, and the importance of structuring information for both users and AI agents Predictions for the future: the increasing role of large language models (LLMs) like ChatGPT in search, and how Google is rapidly integrating AI into its own results Budgeting advice for marketers: integrate SEO and "AEO" (AI engine optimization), focusing on an all-encompassing strategy Action Items: Follow up with Julian for deeper insights into AI agent modes and evolving tactics Use Ahrefs for ongoing keyword research Reverse-engineer and improve upon competitor content Focus on acquiring industry-relevant backlinks Experiment with authoritative list-based content Guest Contact: Julian Goldie, SEO specialist. Visit JulianGoldie.com for a free SEO strategy session and more resources