Did Clickbait Kill Buzzfeed and the Digital Media Era?

Ben Smith, Semafor founder and former Editor-in-Chief of Buzzfeed News, joins Offline to discuss what the shuttering of newsrooms at Buzzfeed and Vice means for the future of journalism. Ben’s new book, Traffic, traces the rise and fall of the digital media era. He and Jon talk about the personalities and publications that caused this phenomenon, the value of clickbait, and how the race to go viral was doomed from the start. Then, Jon and Max Fisher reunite to recap their week without iPhones and introduce next week’s Unplug Challenge. For a closed-captioned version of this episode, click here. For a transcript of this episode, please email [email protected] and include the name of the podcast.