Did Hollywood Ever Have a Chance Against YouTube? episode artwork

EPISODE · Nov 20, 2025 · 31 MIN

Did Hollywood Ever Have a Chance Against YouTube?

from The Town with Matthew Belloni · host The Ringer

Matt is joined by Tom Freston, former CEO of Viacom and MTV Networks, to discuss why legacy companies missed the boat with YouTube in the early aughts, the similarities YouTube from the aughts shares with the AI boom of today, why MTV died, and whether it can be revived (02:13). Matt finishes the show with a prediction on the hottest story in town: Parmigiano Reggiano signing with UTA (25:57). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Email us your thoughts! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: Matt Belloni Guest: Tom Freston Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Matt is joined by Tom Freston, former CEO of Viacom and MTV Networks, to discuss why legacy companies missed the boat with YouTube in the early aughts, the similarities YouTube from the aughts shares with the AI boom of today, why MTV died, and whether it can be revived (02:13). Matt finishes the show with a prediction on the hottest story in town: Parmigiano Reggiano signing with UTA (25:57). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Email us your thoughts! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: Matt Belloni Guest: Tom Freston Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Did Hollywood Ever Have a Chance Against YouTube?

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This episode was published on November 20, 2025.

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Matt is joined by Tom Freston, former CEO of Viacom and MTV Networks, to discuss why legacy companies missed the boat with YouTube in the early aughts, the similarities YouTube from the aughts shares with the AI boom of today, why MTV died, and...

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