Did Nike Mess with Perfection?: Will Why Do It Work?

What this episode covers

Nike just took a swing at one of the most iconic slogans in history - flipping Just Do It into a new challenge: Why Do It? For those of us who grew up with Michael Jordan and Air Jordans, it feels almost untouchable. But maybe that’s the point - it wasn’t made for us.In this episode of Rethink Association, Maneesha sits down with Sharon and Adam to debate whether Nike just messed with perfection or made a smart play for Gen Z and Gen Alpha. From nostalgia marketing to sneaker culture, and from purpose-driven messaging to what associations can learn about reaching younger audiences, this conversation asks a bigger question: what are we willing to let go of to stay relevant?

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Frequently Asked Questions

How long is this episode of Rethink Association?

This episode is 26 minutes long.

When was this Rethink Association episode published?

This episode was published on September 26, 2025.

What is this episode about?

Nike just took a swing at one of the most iconic slogans in history - flipping Just Do It into a new challenge: Why Do It? For those of us who grew up with Michael Jordan and Air Jordans, it feels almost untouchable. But maybe that’s the point - it...

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