Did The Big 12 Monster Patch Deal CHEAT Houston Cougars and Conference Out Of Millions?

Big 12’s Monster Energy patch sparks heated debate—are fans overreacting to sponsorships, or is this a missed revenue opportunity? With Ohio State and Notre Dame landing $17–$20 million jersey patch deals, scrutiny turns to the Houston Cougars and the Big 12’s conference-wide $20 million Monster Energy agreement. The conversation focused on the real impact of field and jersey patches, comparing Big 12’s conference approach to powerhouse programs cashing in individually. A key theme that emerged was whether the Monster Energy patch is as intrusive—or as financially limiting—as it seems. Insights explore how schools like Houston, BYU, and Oklahoma State can still pursue additional sponsorships and why comparisons to Ohio State and Notre Dame aren’t apples-to-apples. The discussion explored the true value of group deals, Brett Yormark’s long-term vision, and how perception may not match reality. Is Houston maximizing its earnings, or is the real win simply unexpected new revenue? 00:00 — Monster Energy Patch Leak Discussion of leaked images, initial public reaction, and overview of the Monster Energy Big 12 jersey and field patch deal. 02:25 — Comparisons: Big 12 vs. Individual Deals Analysis of Ohio State and Notre Dame's individual jersey patch deals, public concerns over relative value, and breakdown of why comparisons may be misguided. 06:43 — Impact and Perception Debate over the actual on-field and jersey aesthetic, flexibility for schools to add more sponsorship deals, and broader industry context for conference-wide vs. individual school deals. Become an everydayer! Subscribe to the Everydayer or All-Access tier of Locked On Coogs for even MORE Coogs! https://lockedoncoogs.supercast.com/ Support Us By Supporting Our Sponsors! KALSHI For a limited time, Download the Kalshi app and use code [LOCKEDON] to get up to $500 in bonus credits when you trade $25. The Game Don't miss this chance to celebrate 40 years of The Game with 40% off your entire order. Visit https://TheGameCaps.com and use promo code LOCKEDON at checkout. Wayfair Patio season is here and these deals won’t last! Head to https://wayfair.com right now to get your outdoor space ready for way less. Wayfair. Every style. Every home. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel Today's episode is brought to you by FanDuel. Join all the action at https://FANDUEL.COM to play Daily Dingers and make your free pick on who’s hitting a homer this MLB season. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.