Diddy sues company behind his liquor brands for discrimination

Diddy sues company behind his liquor brands for discrimination. According to New York Times. Business mogul Sean “Diddy” Combs has sued the British beverage company that co-owns his liquor brands, claiming that the spirits giant Diageo has “kneecapped” his Ciroc and DeLeon labels’ sales growth for almost a decade and starved them of resources while better marketing its other brands such as Don Julio and Casamigos. Diddy’s Combs Wines and Spirits LLC is alleging that Diageo treated his DeLeon tequila and Ciroc vodka as inferior “Black brands” or “ethnic brands” that should be targeted to “urban” consumers, according to a racial discrimination lawsuit his company filed Wednesday in New York Supreme Court in Manhattan. Combs Wines also alleges that Diageo produced lower quantities of DeLeon compared to Don Julio and Casamigos, distributed it in far fewer outlets, failed to provide “sufficient and substantially consistent support” for the brand, limited its marketing and promotion to “urban” communities and failed to include DeLeon in non-brand-specific pages and promos online where its other brands were showcased.