Didier Pietri, CEO of Luki Lab & Strottman

Chris and Richard talk to Didier Pietri about how he built a toy business from a business-to-business operation, their entry into the market, how they’ve developed unique products, and marketing. From creating their own animation studio, to managing current supply chain issues, to the decision to sell exclusively direct-to-consumer; Pietri talks about navigating the market…and answers the question he always gets: “You want to start a toy company. Are you insane?”