Die Marke & das Ich: Deswegen bleiben wir bestimmten Marken treu

Marken begleiten uns durchs Leben und zeigen, wer und wie wir sind - oder sein wollen. Darüber spricht SWR Aktuell-Moderatorin Petra Waldvogel mit Prof. Dr. Arnd Zschiesche, Marken-Soziologe.

Episode metadata supplied by the publisher feed · Published Aug 21, 2026

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Die Marke & das Ich: Deswegen bleiben wir bestimmten Marken treu

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