Die neuen Werbeformen

from marketing-BÖRSE Podcast · host Prof. Dr. Heinrich Holland

Das Webinar erörtert die Veränderungen des Werbemarktes in Deutschland und die Entstehung der neuen Werbeformen. Es gibt einen Überblick über die neuen „Buzzwords“: Guerilla Marketing, Ambient Media, Viral Marketing, Podcasting, Blog Marketing und Mobile Marketing

Episode metadata supplied by the publisher feed · Published Aug 8, 2008

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