Die Zukunft der Suche: AI, Topical Authority & Branding | Jes Scholz | SMX Spezial

from Marketing Meets Technology: Digital Marketing Strategien | Innovative Technologien | SEO | AI · host woxow | Johanna Hartung & Timon Hartung

AI-Search ist in aller Munde. Doch ist es wirklich das Ende von SEO oder nur der nächste Hype wie TikTok, Mobile oder Social? Jes Scholz, Growth Marketing Consultant, erklärt, warum AI-Search nicht ignoriert werden darf, sondern nur ein Teil des großen Bildes ist. In diesem Folge geht es um: - AI-Search: Hype oder echte Zeitenwende? - Topical Authority: Was wirklich dahintersteckt - Warum AI-Content Marken mehr schadet als nützt - EEAT & Branding: der wahre Erfolgsfaktor - Strukturierte Daten: dein Schlüssel zur Sichtbarkeit Du möchtest noch mehr Info´s zu SEO, AI & Data? Schau doch mal in unserer Know How Sammlung vorbei: https://woxow.com/know-how/ LinkedIn Profile: Timon Hartung: https://www.linkedin.com/in/timonhartung/ Johanna Hartung: https://www.linkedin.com/in/johanna-hartung/ WOXOW - Technologieberatung für SEO, AI & Data: https://woxow.com/ YouTube Channel: https://link.woxow.com/youtube Mehr zu Jes Scholz: LinkedIn: https://www.linkedin.com/in/jes-scholz/ Webseite: https://www.jesscholz.com/ Mention SEO brief newsletter: https://seobrief.substack.com/ Instagram: https://www.threads.com/@jes.scholz Mehr zur SMX: Webseite: https://smxadvanced.eu/

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This episode was published on October 2, 2025.

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