Diese Kennzahl macht Marketing verständlich!

from Marketing Shortcast · host Kenny Schubert & Max Dormann

In dieser Folge sprechen wir über eine der wichtigsten Kennzahlen im Marketing: den ROAS.Wir erklären, was der Return on Ad Spend wirklich aussagt, warum er über Erfolg oder Misserfolg deiner Kampagnen entscheidet und wie du ihn korrekt misst. Außerdem erfährst du, welche Fehler viele Unternehmen bei der Bewertung ihres ROAS machen – und wie du sicherstellst, dass deine Werbebudgets dort wirken, wo sie sollen.

Episode metadata supplied by the publisher feed · Published Dec 8, 2025

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Diese Kennzahl macht Marketing verständlich!

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This episode was published on December 8, 2025.

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