Dietary Supplements and their Positioning in the Marketplace

In the next five years, we expect dietary supplements to outperform vitamins in value sales as consumer emphasis on personal health and healthy habits. Producers need to focus on product positioning, advertising claims, and regulations in emerging markets.  Listen to the podcast for complete insights. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.