Difference between the map and terrain, deeply understanding people, and why marketing is about humanity.

from AMA Marketing / And with Bennie F. Johnson · host Paul Frampton, Bennie F. Johnson

Paul Frampton, Global President of Control vs Exposed (CvE), joins AMA's Bennie F. Johnson to talk about the difference between the map and the terrain, deeply understanding people, and why marketing is about humanity.

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This episode was published on February 19, 2025.

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