Differentiate or Die

Today's guest has twenty years of ecommerce experience and believes that "You can't survive as a commodity dropship retailer. You have to differentiate or Amazon will eat your lunch. If not today, then tomorrow."In this episode, he'll tell us how he differentiated Karmaloop and more.You'll hear:Lessons learned running a nine-figure brand acquired from AutoZoneThe simple strategies that Drew used to save KarmaLoop from extinctionHow to easily leverage direct mail to grow your businessIn 2013, Drew founded his first company, DesignPublic.com, with $500 cash. Today he's the CEO of nine-figure vertically integrated brand AutoAnything. In between, he's saved Karmaloop, got Teamwork to eight figures, and built a variety of software and retail businesses.In order of discussion:AutoAnything.comTraction80/20 RuleKarmaloopKettle & FireTeamworkEcommerce is a BearPostPilot - Get 15% off your first purchase with code KURT15Nerd MarketingNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta Manager