Differentiate or Die
Ecom Legend Drew Sanocki on Differentiating Your Brand
Episode 270 of the The Unofficial Shopify Podcast podcast, hosted by Drew Sanocki, Kurt Elster, titled "Differentiate or Die" was published on December 17, 2019 and runs 46 minutes.
December 17, 2019 ·46m · The Unofficial Shopify Podcast
Summary
Ecom Legend Drew Sanocki on Differentiating Your Brand
Episode Description
Today's guest has twenty years of ecommerce experience and believes that "You can't survive as a commodity dropship retailer. You have to differentiate or Amazon will eat your lunch. If not today, then tomorrow."
In this episode, he'll tell us how he differentiated Karmaloop and more.
You'll hear:
- Lessons learned running a nine-figure brand acquired from AutoZone
- The simple strategies that Drew used to save KarmaLoop from extinction
- How to easily leverage direct mail to grow your business
In 2013, Drew founded his first company, DesignPublic.com, with $500 cash. Today he's the CEO of nine-figure vertically integrated brand AutoAnything. In between, he's saved Karmaloop, got Teamwork to eight figures, and built a variety of software and retail businesses.
In order of discussion:
- AutoAnything.com
- Traction
- 80/20 Rule
- Karmaloop
- Kettle & Fire
- Teamwork
- Ecommerce is a Bear
- PostPilot - Get 15% off your first purchase with code KURT15
- Nerd Marketing
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