Differentiating True PR Strategy from Mere Tactics

In this episode, Kelly Fletcher and Mary Beth West warn against a tactics-centric marketing / PR plan, which generally yields money ill-spent, piecemeal results and little cohesiveness with overarching business goals . . . hardly a formula for success. Strong, strategic systems of promotional communications and brand reputation-building require marketers, the C-Suite team and boards of directors to engage in a meaningful, data-driven process.  Kelly and Mary Beth reveal the critical elements. Kelly and Mary Beth explain:How Marketing / PR RFPs go wrong with prescriptive tactics seeking a price list, rather than seeking agencies that offer a research-based, strategic approachHow to avoid misspending marketing dollarsWays that social media methodology requires special treatment, given how fast-moving it’s changingWhy “the process is the product” in strategic communications developmentTiming considerations to bear in mind when seeking to develop a strategy ahead of the necessary execution timelineHow competitive and situational analyses must factor in and how to engage input from the larger teamWhat a strategic mindset looks like through the marketing / PR lens and how it can be cultivated – and making sure the PR / marketing agency delivers the goods strategically with a “fiduciary” level of care for the marketing budget LinksFollow the #MsInterPReted hashtagFletcher Marketing PR: https://www.fletchermarketingpr.com/ Fletcher Marketing PR on Twitter: @FletcherPR Follow Kelly Fletcher on Twitter: @KDfletcher Follow Mary Beth West on Twitter: @marybethwest