PODCAST · business
Ms. InterPReted
by Fletcher Marketing + PR
Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.
Episodes
-
Introducing Fletcher Financial Communications
In this exciting episode of the Ms. InterPReted podcast, Fletcher Marketing Communications pulls back the curtain on a major new venture that's set to shake up the world of Public Relations and Marketing for financial services brands. Allison Lester and Vice President, Sarah Merrell introduce...
-
2025 Public Relations Trend Predictions
As we head into 2025, the Fletcher team predicts the public relations trends the industry will see in the next year and how brands and PR firms should adjust for the oncoming changes. Trends include: An emphasis on authenticity in storytelling Media layoffs and cutbacks resulting in hubbed…
more -
The Power of Social Media Influencers: Meet the Faces Behind the Influence
In this episode of MsInterPReted: Public Relations Demystified, we introduce you to two social media influencers we’ve had the pleasure of working with at Fletcher Marketing Communications: Chelsea Davis and Jensen Savannah. We'd love to help your brand connect with influencers who could expand...
-
Martha Jennings and Jeremy Campbell: 2024 State of the Media
On this episode of MisInterPReted Fletcher Director of Media Relations, Allison Lester talks with two newsroom managers about the state of the U.S. media. Martha Jennings, WRAL's Managing Editor, coordinates assignments and staffing for Raleigh, NC's #1 news station. She was the News Director for...
-
Building Trust to Improve Business Outcomes
In this episode of Ms. InterPReted, we’re discussing the importance of trust. It is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust - those...
-
Tiffany Carpenter: Public Relations at the University of Tennessee
Tiffany Carpenter started her career in the public relations agency world and went on to manage communications for the athletics department at the University of Tennessee, including managing the reins of Mike Hamilton, Joan Cronin, Pat Summitt, Phillip Fulmer, Buzz Peterson, Bruce Pearl the...
-
Tennessee Tourism: Sara Beth Urban and Kim Mitchell
In this episode of MsInterPReted, we’re talking about tourism in Tennessee. Tennessee tourism generated $29 billion in direct visitor spending and saw 141 million visitors to the state in 2022, Tennessee ranks 11th in the nation for travel spending, the highest rank ever for our state. Tennessee...
-
PR Tips from Travel Writers
On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. We welcome two travel writers to talk about their experiences in travel writing. They provide advice and talk about the trends in the travel...
-
Sara Davenport: From Burnt Out News Anchor to Entrepreneur
Sara Davenport is an award-winning journalist who followed her dreams and became an anchor in a top-10 market. But after winning all the awards, and covering all the stories, she need a plan B - something that gave her not just a fantastic lifestyle, but also a life. She has created a life as a...
-
2024 Public Relations Obstacles
As we head into 2024, Fletcher Marketing PR Vice President, Sarah Merrell and Director of Media Relations, Allison Lester discuss the PR obstacles we foresee clients and firms facing in the year ahead and tactics to overcome these hurdles. Obstacles include: AI - The rise of artificial…
more -
PR Trends to Leave in the Dust
In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust. As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common...
-
Compass News' Jesse Mayshark and Scott Barker: Hyperlocal Journalism
On this episode of MsinterPReted, we discuss hyperlocal journalism. This form of journalism focuses on reporting news and information at a very local level, typically targeting specific neighborhoods and communities. It emphasizes coverage of local events, issues, and stories that directly impact...
-
Mary Beth West: Global PR Industry #PRethics Codes
Fletcher Marketing PR Senior Strategist, Mary Beth West commissioned new worldwide ethics code research through her work on the PRCA Global Ethics Council. The new London-based Institute of Business Ethics (IBE) research was released in the white paper entitled “The State of Ethics Codes in the...
-
Boost Professional Impact by Mastering the Art of Business Writing
Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette. In our digital…
more -
Mental Health Awareness Month: Handling Stress and Burnout in the Modern Day Workplace
Today, all of us feel the impact of stress and burnout in one way or another. It could be we feel a little extra jittery at the start of the week, or maybe it even prevents us from doing what we need to in our professional and personal lives. Regardless, we need to always try and actively combat...
-
Eric Olsen: Navigating PR and Politics in the Era of Mistrust
Eric Olsen has been Senior Advisor and Communication Director for Congressman John Garamendi of California's eighth district in northern California since 2017. Previously, he managed congressional campaigns and consulted on several presidential campaigns. His work as a senior PR communication...
-
Beyond the Hype: Examining the Real World Impacts of AI on PR
Artificial Intelligence is no longer a futuristic idea, it is here. And now programs like ChatGPT are introducing AI to the world of writing, content creation and public relations, bringing with it a myriad of benefits, questions and ethical concerns. Matthew Pittman is an assistant professor of...
-
Tanisha Baker: Understanding Diversity, Equity and Inclusion
Tanisha Fitzgerald Baker is the manager of DEI for Knoxville Utilities Board, where she works on creating a diverse and inclusive work environment with equitable opportunities for all. She supports areas that impact the employee and customer experience through the lens of DEI. Tanisha is a native...
-
Greg Jarboe and Katie Paine: GA4 is Coming, Are You Ready?
Greg Jarboe is president of SEO-PR, which he co-founded in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo...
-
Tennessee Tourism Trends: Jill Kilgore and Sara Beth Urban
Jill Kilgore has been with the Tennessee Department of Tourist Development for the past five years as the public relations media manager. She is a graduate of Southern Illinois University. The Tennessee Department of Tourist Development is the go-to for all things vacation related in Tennessee....
-
Allison Lester and Sarah Merrell: 2023 PR Predictions
Allison and Sarah discuss the Fletcher Marketing PR team’s predictions for public relations trends for 2023. With the end of the year around the corner, it is important to be thinking about strategic plans for the future. They talk through these predictions, the implications and benefits for...
-
Sharon Fenster: Having the Courage to be an Ally
Sharon Fenster is a public relations and diversity, equity and inclusion expert. In 2018, while serving as president of the NYC chapter of PRSA, she advocated for greater diversity equity inclusion in the PR world. This included a controversial stance at that time - calling for the release of...
-
Robin Wilhoit: Ethics in Journalism
Robin Wilhoit, anchor of Knoxville's NBC affiliate WBIR, shares her insights on journalism, ethics, the changing face of the industry and what it's like being a woman in this ever-changing field. Robin is a graduate of the University of North Carolina Chapel Hill. She has been a broadcast...
-
Why Paid Media Should Be a Part of Your PR Strategy
Paid placement should be considered another tool in your public relations toolbox. It's an especially good tool when trying to raise awareness about new and emerging brands. There's paid news release distribution that should be used for big announcements or seeding. Another form of paid placement...
-
Brand Stands on Roe v. Wade: Crucial or Fatal?
With the possible repeal of Roe v. Wade in the headlines, Mary Beth West and Kelly Fletcher talk about public relations strategies for businesses considering weighing in. Many people feel corporate brands need to take a definitive stand on these types of hot-button issue. There seems to now be a...
-
Greg Gallant: Muckrack's State of Journalism 2022
The past few years have been tumultuous in the journalism industry. From shrinking newsrooms, fragmentation, audience mistrust, COVID and other global crisis. Muckrack conducted its annual survey of more than 1,000 journalists to assess the state of journalism in 2022. Greg Gallant is the...
-
Melanie White, Virgin Experience Gifts: Finding Your Why and Making Memories
Melanie White, executive vice president of Virgin Experience Gifts, shares insights from the experiential gifting field about where the market is headed and how Virgin experience gifts is leading the way in the U.S. market. Among her remarks: Melanie left her successful career in the fashion...
-
Allison Lester: From the Newsroom to PR's Front Line
Allison Lester -- director of media relations for Fletcher Marketing PR -- shares insights on transitioning from the pressures and challenges of years working in a media newsroom environment to the front lines of PR strategy and media relations execution for a PR firm. Among her remarks: How...
-
Podcast for Success: Chris Hill / Humblepod
Business development for any company (or fund-raising and audience engagement in the non-profit sector) can be driven extensively through sharing the heart, soul and mind of the brand. Podcasting has emerged as one of the top conduits for sharing brand voice in the competitive marketplace of…
more -
PR Industry Predictions for 2022
In this episode, Kelly and Mary Beth discuss their PR Industry Predictions for 2022, including: How the PR agency business model's pandemic-driven shifts have impacted the industry Why the U.S. PR industry is on a particularly troublesome ethics track -- much of it self-inflicted and further...
-
PR & In-the-Moment Crisis Planning
When crises strike, having a plan is essential -- and most strategists know that rule-of-thumb. But what about a crisis that unfolds in real-time, right before one's eyes (and the eyes of hundreds, thousands or even millions of stakeholders), when seconds count and the cameras are on? Kelly and...
-
#MsInterPReted Presents: Uplifted for the Holidays
On this special Holiday Season episode of #MsInterPReted, Kelly and Mary Beth share special moments from past episodes of the podcast with: Marshall Ramsey -- on how some dark moments in his life (from personal loss to being cut to part-time and losing his benefits at his former employer in the...
-
Behind #TheBigQuit: Pandemic-Driven Changes in Workforce Law and Comms
In this episode, Woolf McClane's Chad Hatmaker shares: What he's seen employers and management teams do right (or wrong) since the pandemic hit on the employee relations front Specific aspects of emerging employment law that were brought to bear significantly in the past 20 months and that should...
-
Travis Parman -- CCO, AppHarvest: The #PRethics of a Strong Sustainability Story
In this conversation, Travis Parman shares his insights about: How people sometimes "fall into public relations" from different fields ... and how he has evolved his ideas about what constitutes PR expertise as a former self-confessed "public relations purist"; Why his favorite Abraham Lincoln...
-
Susan Hart: PRSA, #PRethics and the Urgency of Accountability
In this episode during PRSA's #EthicsMonth, Mary Beth West interviews close colleague Susan Hart -- a past president of the PRSA Nashville Chapter, a past PRSA Nashville Chapter Hercules Award honoree, and a now-former / resigned PRSA College of Fellows member. Susan voluntarily discontinued her...
-
Gini Dietrich: Agencies, Equality & Bringing Our Best to the PR Industry
Recorded on #WorldPRDay (#WPRD), Kelly and Mary Beth welcome one of the PR industry's most prominent and prolific thought leaders, Gini Dietrich of Spin Sucks, an entire learning platform that Gini founded and her team manages, in service to the industry, including consulting work for fellow…
more -
10+ Years of #SocialMediaDay: The Good, The Bad & The Law
On this #SocialMediaDay2021 episode, Chris McCarty of Knoxville-based law firm Lewis Thomason delves into the larger issues at hand for companies/organizations and individuals alike in managing the good, the bad and the law, when it comes to leveraging the power of social media in productive and...
-
AlexAnndra Ontra: The Art (and Importance) of the Presentation
AlexAnndra Ontra of Shufflrr discusses the art of the presentation: How to lead with storytelling and more conversational approaches Why presentations are getting more play in the marketing mix Ways in which presentations must keep ever-evolving “in a continual loop” and not remain static over…
more -
2021: The State of Ethics in PR
During his second visit to the “Ms. InterPReted” Podcast, Francis Ingham shares his latest insights about the state of ethics in the public relations industry, amid real-time issues that have impacted Fletcher Senior Strategist Mary Beth West, MPRCA, who now is serving a second term as PRCA…
more -
Bryan Daniels: Driving Economic Success for Rural Communities
In this chat with Kelly Fletcher and Mary Beth West, Blount Partnership President / CEO Bryan Daniels, CEcD, discusses: The old versus new model of marketing rural communities successfully Ways in which Blount County, TN has differentiated itself as a top quality-of-life community Blount County's...
-
*Planning* The 2022 Plan: 5 Essentials for Strategic Development
1. Getting the Research Right 2. Applying the Critical Eye 3. Capturing What’s Wrong and What’s Right 4. Committing to Communication 5. Involving Your Team at Every Level Kelly and Mary Beth explore these five essential elements of undertaking a meaningful and effective strategic planning...
-
Leslie Beale: Women & Work in the Post-Pandemic
Leslie Beale of Profusion Strategies advises companies and organizations on internal development and workforce needs. As just one aspect of her work, Leslie help clients build awareness of how they are perceived in the workplace… And she helps build strategies to address their weaknesses and...
-
Brilliant Simplicity: Mike Ragsdale
Mike Ragsdale graduated with a degree in communications from The University of Alabama, and later earned his master’s degree in advertising and public relations. After graduating, Mike enjoyed success as an early pioneer of the internet before working as CMO of a healthcare IT company. He and his...
-
Dolly Parton's Imagination Library
Nora Briggs has a degree in finance and accounting and an Executive Master’s Degree in Global Strategic Communications. She has previously worked in construction management with both Jacobs and Hilton Worldwide and as Chief Data Officer and Vice President of CoreLogic. Nora has also volunteered…
more -
Behind the Data: Turning Market Research into Actionable Strategy
FOLLOW FLETCHER MARKETING PR: Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/ Follow Fletcher Marketing PR on Twitter: @FletcherPR Follow Kelly Fletcher on Twitter: @KDfletcher Follow Mary Beth West on Twitter: @marybethwest
-
#MsInterPReted Season 3: Memorable Moments
Kelly and Mary Beth wrapped up Season 3 of "Ms. InterPReted" with a retrospective of chats with Q3-4 2020 guests. FOLLOW FLETCHER MARKETING PR: Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/ Follow Fletcher Marketing PR on Twitter: @FletcherPR Follow Kelly Fletcher on…
more -
Niche Influencers in Social Media: Fletcher PR's Sarah Merrell
"I was a girly-girl," says Sarah Merrell -- VP of Fletcher Marketing PR -- of her initial trepidation about embracing motorcycling as a hobby, alongside her husband, Jud, an experienced rider. She may have felt intimidation as a new rider at first, but Sarah Merrell now commands a social media...
-
Social Media & Surveillance Capitalism: Dr. Candace White
In this episode, the University of Tennessee's Dr. Candace White (Twitter: @trasversa) shares insights about her latest paper published by Public Relations Review, co-authored by Brandon Boatwright of Clemson University. Candace White / Bio (source: https://adpr.utk.edu/profile/candace-white)...
-
Women Entrepreneurship & Voice: The Patricia Nash Story
After a full career of global experience and noted success, followed by 10 years owning her own namesake designer handbag and accessories brand that's grown to a global business, Patricia Nash thought she had it all figured it out... and that nothing could phase her. Then 2020 came along, and the...
-
Rax Lakhani: PR, Diversity & the Int'l Perspective (Part 2)
Follow on social media: Rax Lakhani: LinkedIn -- https://www.linkedin.com/in/raxlakhani/ Twitter -- @RaxLakhani https://twitter.com/RaxLakhani PRCA -- @PRCA_UK https://twitter.com/PRCA_UK PRCA Diversity Network -- @PRCA_Diversity https://twitter.com/PRCA_Diversity PRCA Race and Ethnicity Equity...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.
HOSTED BY
Fletcher Marketing + PR
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Ms. InterPReted have?
Ms. InterPReted currently has 83 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Ms. InterPReted about?
Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and...
How often does Ms. InterPReted release new episodes?
Ms. InterPReted has 83 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Ms. InterPReted?
You can listen to Ms. InterPReted on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Ms. InterPReted?
Ms. InterPReted is created and hosted by Fletcher Marketing + PR.
URL copied to clipboard!