Differentiating Your Brand Early

We chat with Matt Bennett from Dreams Aren't This Good about how he has built his brand up to over 400 stores in two years. He also tells us how he has made his brand stand out in the crowded salsa space while trusting that customers are looking for more than just mild, medium, and hot when it comes to their salsa options. Lastly, we dive into the key elements of building a brand and how salsa can be so much more than the product itself, but also a lifestyle brand. https://dreamsarentthisgood.com/ https://www.westock.io/