Differentiation: It's not about fitting in but standing out

“When you walk into a room, own who you are and what you’ve achieved, it’s not about fitting in, it’s about standing out.” – Ayo AbbasIn this episode of Creatives Like Us, host Angela Lyons is joined by marketing consultant and podcaster Ayo Abbas to discuss their collaboration on the upcoming Creatives Like Us networking event for creatives of colour, which will take place on February 13th, 2025. This event will feature inspiring speakers, opportunities for collaboration, and a supportive environment for networking and sharing ideas.The conversation also explores Ayo’s work as a marketing consultant specialising in the built environment marketing for architects and engineers. Ayo shares her journey from corporate roles to running her own business, Abbas Marketing, and discusses her two podcasts, ‘The Built Environment Marketing Show’ and ‘Interchange’. Ayo is an expert on LinkedIn and believes in the power of personal branding and using the platform to showcase your work, research your industry and make meaningful connections.She is an award-winning marketing consultant who predominately works with architects and engineers. She was named as the overall winner for the Digital Woman of the Year awards 2022. She started Abbas Marketing as she thought there was a gap in the market for practical marketing advice, particularly for SMEs. Ayo has 24 years of experience in marketing and has represented many major construction and professional services firms.Links and ResourcesBook your ticket for the Creatives Like Us event on 13th February 2025 Abbas Marketing websiteThe Built Environment Marketing ShowConnect with AyoLinkedIn: https://www.linkedin.com/in/ayoabbas/Instagram: https://www.instagram.com/ayoabbas/Threads: https://www.threads.net/@ayoabbasBluesky: https://bsky.app/profile/ayoabbas.bsky.socialThe Interchange PodcastIf you have enjoyed the podcast, please leave a review here. Thank you!Support the showContact InformationThis podcast is hosted by award-winning graphic designer Angela Lyons of Lyons Creative.If you have any questions or suggestions or would like to be featured on this podcast, please contact Angela here.Are you creating your own podcast? My set up is easy as I record on Riverside. You can check it out here.You can follow and connect here: InstagramLinkedInPodcast websiteInstagram - Creatives Like Us PodcastJoin the mailing listBuy me coffee or a cuppa tea!The opinions of our host and guests are their own.If you enjoyed this podcast, please rate, review and subscribe with the podcast provider of your choice or leave us a review. *this may contain an affiliate link - I only promote things I use and believe in.Thanks!