Differentiation vs. Commodity

Join Tom Wheelwright as he discusses how entrepreneurs can succeed in a world full of commodities by using the power of differentiation through discovering their strengths, value, and everything that makes them unique with guest, entrepreneur, CEO, and author of "The Power of Differentiation," - Barry Labov. Barry LaBov is the founder and CEO of LABOV Marketing Communications and Training. He is a two-time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepreneur of the Year Hall of Fame. He is also a Better Business Bureau Torch Awards for Ethics recipient. Under his leadership, LABOV Marketing Communications and Training received the Indiana Growth 100 Award six times, was named small business of the year, and recognized as one of the best places to work. Additionally, LABOV's client work has been honored with nearly 100 national and regional awards. In this episode, learn how to amplify your uniqueness to build success through meaningful relationships, determine what exactly makes you unique, and key steps you can take now on your entrepreneurial journey. Order Tom's book, "The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make" at: https://winwinwealthstrategy.com/