Diffusion of innovation and crossing the chasm

from The Pocket MBA · host The Business School

How do innovations, ideas, messages and even rumours spread? How, why, and at what rate new ideas and technologies spread through a population or social system depends on relative advantage, compatibility, complexity, trialability, and observability.

Episode metadata supplied by the publisher feed · Published Oct 24, 2025

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Diffusion of innovation and crossing the chasm

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