Dig In: Asian American Brand Strategy In the Modern World with Vincent Kitirattagarn, founder of Sappan and Dang Foods

In this conversation, Adam Yee interviews Vincent, an Asian American food innovator and founder of Dang Foods. They discuss Vincent's journey from his educational background at Cornell to the inception of his company, which focuses on coconut chips. The conversation delves into the challenges of navigating the food industry, sourcing ingredients, and the importance of product strategy. Vincent shares insights on funding, growth challenges, and the role of Asian brands in the market, as well as advice for aspiring food entrepreneurs. The discussion also touches on international competition and the dynamics of the food market. Learn more about Vincent: Sappan LLC How I Built This How I Built This - Art of Letting Go Learn more about your ad choices. Visit megaphone.fm/adchoices