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Dig In: How Digital Ads Work In Food with Mateusz Drela, Co-Founder of Retail Media IQ episode artwork

EPISODE · May 28, 2026 · 48 MIN

Dig In: How Digital Ads Work In Food with Mateusz Drela, Co-Founder of Retail Media IQ

from My Food Job Rocks! · host Adam Yee

Ever wonder why some food brands seem to blow up on Amazon or Instacart while others burn through their ad budget with nothing to show for it? In this episode, I sit down with Mat Drela, CEO and founder of Retail Media IQ, who has spent 17 years mastering performance marketing across thousands of campaigns. We dig into the world of retail media the ads you see on Instacart, Amazon, and your favorite grocery apps and what CPG founders actually need to know before they spend a single dollar. If you're building a food brand and you're curious about how to turn digital shelf space into real sales, this one is for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

Ever wonder why some food brands seem to blow up on Amazon or Instacart while others burn through their ad budget with nothing to show for it? In this episode, I sit down with Mat Drela, CEO and founder of Retail Media IQ, who has spent 17 years mastering performance marketing across thousands of campaigns. We dig into the world of retail media the ads you see on Instacart, Amazon, and your favorite grocery apps and what CPG founders actually need to know before they spend a single dollar. If you're building a food brand and you're curious about how to turn digital shelf space into real sales, this one is for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Dig In: How Digital Ads Work In Food with Mateusz Drela, Co-Founder of Retail Media IQ

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Frequently Asked Questions

How long is this episode of My Food Job Rocks!?

This episode is 48 minutes long.

When was this My Food Job Rocks! episode published?

This episode was published on May 28, 2026.

What is this episode about?

Ever wonder why some food brands seem to blow up on Amazon or Instacart while others burn through their ad budget with nothing to show for it? In this episode, I sit down with Mat Drela, CEO and founder of Retail Media IQ, who has spent 17 years...

Can I download this My Food Job Rocks! episode?

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