Dig In: What Keeps the Flavor Industry Up at Night with Alex Wendling, CEO of Custom Flavors

In this conversation, Adam and Alex Wendling delve into the intricacies of the flavor industry, exploring Alex's journey into flavor development, the art and science behind creating flavors, and the challenges of managing supply chains. They discuss the shift from traditional food products to supplements, the competitive landscape of flavor houses, and the increasing regulatory demands in the industry. Alex shares insights on the excitement of working in a constantly evolving field and the importance of supporting smaller brands in their growth. In this conversation, Alex Wendling discusses the current market trends in food manufacturing, particularly the shift towards onshoring production in the U.S. He emphasizes the importance of strategic contracting to stabilize pricing and manage supply chain risks. We also cover forecasting demand for ingredients, building supplier networks, and navigating regulatory changes in the flavor industry. Alex highlights the need for education and resources in flavor science, sharing insights on how to better understand and engage with the industry. Alex’s Linkedin:  Alex Wendling - President - Custom Flavors | LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices