Digging Deep to Decode Millenials

from Didn't See It Coming with Marc Stoiber Hosted by Marc Stoiber

Millenials are elusive consumers for many brands. What's worse, glimpses into their value systems are often superficial and obvious - not the sort of information brands can harness. To dig deeper into the motivations and psychology of millenials, I chatted with behavioral psychologist John Marshall Roberts. Together, we unearthed insights that could be pure gold for brands trying to tap the millenial market.

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Digging Deep to Decode Millenials

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This episode is 23 minutes long.

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This episode was published on May 2, 2016.

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