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EPISODE · May 2, 2016 · 23 MIN

Digging Deep to Decode Millenials

from Didn't See It Coming with Marc Stoiber · host Marc Stoiber

Millenials are elusive consumers for many brands. What's worse, glimpses into their value systems are often superficial and obvious - not the sort of information brands can harness. To dig deeper into the motivations and psychology of millenials, I chatted with behavioral psychologist John Marshall Roberts. Together, we unearthed insights that could be pure gold for brands trying to tap the millenial market.

What this episode covers

Millenials are elusive consumers for many brands. What's worse, glimpses into their value systems are often superficial and obvious - not the sort of information brands can harness. To dig deeper into the motivations and psychology of millenials, I chatted with behavioral psychologist John Marshall Roberts. Together, we unearthed insights that could be pure gold for brands trying to tap the millenial market.

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Frequently Asked Questions

How long is this episode of Didn't See It Coming with Marc Stoiber?

This episode is 23 minutes long.

When was this Didn't See It Coming with Marc Stoiber episode published?

This episode was published on May 2, 2016.

What is this episode about?

Millenials are elusive consumers for many brands. What's worse, glimpses into their value systems are often superficial and obvious - not the sort of information brands can harness. To dig deeper into the motivations and psychology of...

Can I download this Didn't See It Coming with Marc Stoiber episode?

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