DigiClub Ep169 : Le Marketing est mort, vive le Martech ?...

What this episode covers

Avec l'entrée de l'Intelligence Artificielle, les réseaux sociaux et le changement majeur dans les façons de consommation, les agences marketing classiques sont en train d'agoniser. Mais ils n'ont pas dit leur dernier mot. Une nouvelle tendance commence à voir le jour : Le Martech. C'est un métier qui mélange le marketing et le consulting à la technologie. Pourquoi et comment ? Ecoutez cette interview de Yssem Saadi, Yssem Saadi, Co-Founder & Managing Director at EALAN. DigiClub podcast is powered by Huawei Technologies & ooredoo Tunisie. Animation : Walid Naffati Producteur : Walid Naffati Camera : Moez Habbes Directeur technique : Ghazi Neffati Réalisation : Dorsaf Kortobi

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Frequently Asked Questions

How long is this episode of DigiClub Podcast and THD Podcasts?

This episode is 57 minutes long.

When was this DigiClub Podcast and THD Podcasts episode published?

This episode was published on September 29, 2024.

What is this episode about?

Avec l'entrée de l'Intelligence Artificielle, les réseaux sociaux et le changement majeur dans les façons de consommation, les agences marketing classiques sont en train d'agoniser. Mais ils n'ont pas dit leur dernier mot. Une nouvelle tendance...

Can I download this DigiClub Podcast and THD Podcasts episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.