EPISODE · Sep 22, 2025 · 7 MIN
Digital Ad Metrics Have a Trust Problem. Print and Direct Mail Don’t.
from Marketing with Burlington Press · host burlingtonpress
If you buy media, you know the feeling. Dashboards glow with impressions, reach, and view rates. But can you actually prove those numbers describe what real people saw and did? With the biggest digital platforms, the uncomfortable answer is often no. And courts, regulators, and independent audits keep revealing why. Read more: https://burlingtonpress.com/2025/09/22/digital-ad-metrics-vs-direct-mail-trust/
What this episode covers
If you buy media, you know the feeling. Dashboards glow with impressions, reach, and view rates. But can you actually prove those numbers describe what real people saw and did? With the biggest digital platforms, the uncomfortable answer is often no. And courts, regulators, and independent audits keep revealing why. Read more: https://burlingtonpress.com/2025/09/22/digital-ad-metrics-vs-direct-mail-trust/
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Digital Ad Metrics Have a Trust Problem. Print and Direct Mail Don’t.
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