Digital Advertising Strategies for HVAC Companies | James Pacovsky

James Pacovsky, Advertising Director LOCALiQ James Pacovsky specializes in digital advertising and works with small, medium, national, and international businesses in the home services industry, such as HVAC, plumbing, solar panel installation, and self-storage facilities. He discusses how he finds clients through trade shows and Google mining, and uses tactics such as email marketing, display advertising, targeted display advertising, and social media to build brand awareness and generate leads. Pacovsky emphasizes that his focus is on efficiency, and his goal is to help businesses achieve their growth ambitions while proving a high return on investment.