Digital Audio & Data Partnerships: A Match Made In Advertiser Heaven

Digital audio goes by several names but, either way, more than 2/3 of the U.S. population is expected to be listeners by 2026 and most daily audio listening happens on digital devices. Advertisers, like the brand we talk about in this month's episode of The Marketing Insider | A Claritas Podcast, are taking full advantage of this and look for partners who can identify the right digital audio listeners, deliver campaigns across networks, and measure and optimize their performance in near real time. Join us for a 25-minute conversation as we welcome Darrell Jursa, VP of Global Media Enablement at IRI and Claritas' own Aaron Klayer, who define digital audio, give insight into the advertisers seeing success through this channel, compare it to traditional forms of media, and walk through a case study we collaborated on. Learn more about IRI: https://www.iriworldwide.com/en-us Connect with Darrell: https://www.linkedin.com/in/darrelljursa Connect with Aaron: https://www.linkedin.com/in/aaronklayer Download Industry Trends in Streaming Audio & Podcast Performance: https://claritas.com/resources/industry-trends-in-streaming-audio-podcast-performance/ Watch Attribution 3.0 Fireside Chat: https://claritas.com/resources/fireside-chat-claritas-attribution-3-0/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0