Digital Campfires: An Interview with Sara Wilson, Founder and Principal, SW Projects

from Customer First Thinking · host Stephen Shaw

Suffering from social fatigue, people are increasingly turning to private spaces online where they are free to be more themselves. Community marketing expert Sara Wilson calls them "digital campfires" where brands are shut out of the conversation.

Episode metadata supplied by the publisher feed · Published Nov 29, 2025

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Digital Campfires: An Interview with Sara Wilson, Founder and Principal, SW Projects

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