Digital Deep Dive - Episode 2

Episode 2 of the Digital Deep Dive - The Digital Marketing Podcast podcast, hosted by Luke Chapman, titled "Digital Deep Dive - Episode 2" was published on June 10, 2019 and runs 47 minutes.

June 10, 2019 ·47m · Digital Deep Dive - The Digital Marketing Podcast

0:00 / 0:00

Summary

Episode #2 of the Digital Deep Dive covers the very latest in the world of digital marketing. Co-hosts, Luke Chapman and Lachlan Kirkwood, discuss the latest industry updates and how they will directly impact the way digital marketers work. In this episode, we cover the new core algorithm update to Google search, product updates from SnapChat, Instagram, and TikTok, the end result of The North Faces SEO strategy, and we dive into a case study about creating an in-depth Facebook campaign optimised for conversions. Got a question you'd like answered on a future episode, or even feedback on what you'd like to hear us discuss? Tweet @DigitalPeddler or @LachlanKirkwood Resources and links from this episode: Distill - Featured product that alerts users of changes to any website or website page: https://www.producthunt.com/posts/distill-3 The North Face SEO strategy: https://searchengineland.com/the-north-face-gets-a-thumbs-down-from-seo-community-after-manipulating-google-image-search-results-317747

Episode Description

Episode #2 of the Digital Deep Dive covers the very latest in the world of digital marketing.

Co-hosts, Luke Chapman and Lachlan Kirkwood, discuss the latest industry updates and how they will directly impact the way digital marketers work.

In this episode, we cover the new core algorithm update to Google search, product updates from SnapChat, Instagram, and TikTok, the end result of The North Faces SEO strategy, and we dive into a case study about creating an in-depth Facebook campaign optimised for conversions.

Got a question you'd like answered on a future episode, or even feedback on what you'd like to hear us discuss? Tweet @DigitalPeddler or @LachlanKirkwood

Resources and links from this episode:

Distill - Featured product that alerts users of changes to any website or website page: https://www.producthunt.com/posts/distill-3

The North Face SEO strategy: https://searchengineland.com/the-north-face-gets-a-thumbs-down-from-seo-community-after-manipulating-google-image-search-results-317747

Share this episode

Similar Episodes

The New Global Auto Race | Why Hybrids Won, China Rose and Europe Slipped Down The Ladder

Mar 31, 2026 ·48m

Ebooks Are Dead: 3 Shifts Creators Are Making to Earn $2K–$7K/Month Selling Digital Products

Mar 29, 2026 ·8m

LinkedIn and AI Visibility with Brooke Weller from LinkedIn

Mar 25, 2026 ·40m

5 AI Prompts to Build a $5,000/Month Digital Product Business (From Scratch)

Mar 18, 2026 ·9m

The Real Reason Digital Transformation Fails in Manufacturing

Feb 25, 2026 ·82m

This Simple AI Strategy Turns $27 Into $11,000/Month (Here's How)

Feb 23, 2026 ·7m

Similar Podcasts

DigiPod IMMAP and Podcast Network Asia Presented by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and Podcast Network Asia, DigiPod is the country’s first dedicated digital marketing podcast. With leading industry guests providing expertise and insights in open discussion, DigiPod is an episodic deep-dive into digital marketing concepts, trends, and best practices. Hosted on Acast. See acast.com/privacy for more information. The Blogger Genius Podcast Jillian Leslie | MiloTree.com I'm Jillian Leslie, host of Blogger Genius and founder of MiloTree (https://milotree.com/) —the simple, all-in-one platform that helps bloggers and creators SELL digital products, GROW their email lists, and BUILD their social media followings. I'm also an online business strategist and Stanford MBA.🚀 Start for FREE: Sell a digital product, offer a freebie or lead magnet, and grow your social media followers today—FREE! No credit card required. 👉 Sign up here: https://milotree.com/join/freeEach week on Blogger Genius, I interview successful bloggers, entrepreneurs, and industry experts to uncover what's working right now in the digital space—so you can monetize smarter, grow faster, and build a sustainable online business.💡 If you're a blogger or online entrepreneur looking to turn your audience into income, this podcast is for you! I dive deep into real-world strategies, ask tough questions, and leave you with actionable takeaways in every episode.Let's grow your business together B2B Social Growth: Presented By Tribal Impact Tribal Impact Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes. Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives. Join Sarah Goodall and Justyna Brownbridge from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts. The Mind of a Hyper Sloth The Hyper Sloth A mountain viking who enjoyed life in nature on a mountain, now has sights set on the digital horizon. Come join Sloth on his journey from Zero to a-number-greater-than-zero!--"Captain's Logs" are a daily logging of events in Sloths activities, and a public record of his mindset and actions to hold himself accountable to progress.--"The Cosmic Gentlemen" is an occasional podcasts where Sloth and his brother deep-dive into some thoughtful subject matter, such as Expectations, and Personal Verification.

URL copied to clipboard!