Digital Deep Dive - Episode 6

In this episode we cover the long awaited monthly campaign budgets in Google Ads, the return of audience insights for Facebook custom audiences, how brands are integrating Alexa skills into their digital strategy, and we take a deep dive into some performance insights from a recent Facebook campaign. Relevant links from this episode: Nine launches online platform that allows small businesses to purchase TV ads Google Ads introduces monthly campaign budgets App Store analytics for first half of 2019 Facebook reintroduces audience size estimates for custom audiences Automated Twitter campaign goes wrong for Adidas Watson Marketing Cloud is being re-launched If you have over 30,000 social followers in the UK, you’re now classed as a celebrity 75% of advertisers to increase their podcast ad spend in 2019 Using Alexa voice skill to turn drinkers into brand ambassadors As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood