Digital Disruption in IP Rights Management: A View from the Inside with Wojciech Kreft, Novartis

In this episode of The Influencers, Wojciech Kreft, Senior IP Counsel at Novartis, and Hogan Lovells host Leo von Gerlach explore how digital technologies are transforming global IP operations in general and those of IP rights management in particular—boosting efficiency, streamlining communication, and exposing the impact of legaltech solutions on inhouse teams and their external legal advisors. His thoughtful perspective offers valuable insight for anyone navigating digital transformation of a large corporate IP portfolio. About Novartis:  Novartis is an innovative medicines company whose medicines reach more than 250 million people worldwide and that works to reimagine medicine to improve and extend people’s lives. About Hogan Lovells: Our Digital Transformation offering helps clients navigate the full breadth and depth of the seismic forces impacting their organizations – and today’s society. Leveraging team members across our 2800 lawyers on six continents, we provide integrated advice on the multifaceted regulatory, governance and enforcement issues and risks that arise across the many technologies and trends that comprise the new digital future. If you enjoyed today's episode, we'd love for you to rate and review us. Your feedback helps us reach more listeners and continue bringing insightful conversations on digital transformation and law. Thank you for your support!