Digital Element Co-founder on Geographic Targeting

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "Digital Element Co-founder on Geographic Targeting" was published on May 22, 2014 and runs 12 minutes.

May 22, 2014 ·12m · Ecommerce Conversations

Summary

The ability to target consumers is important for many ecommerce businesses. In fact, many businesses could benefit greatly from knowing where a consumer lives, so that the offer, and even the language, can be tailored to that geographic area. Well, there’s a company that provides that level of targeting to online merchants. It’s called Digital Element and its co-founder and chief operating officer is Rob Friedman, who joins Practical Ecommerce’s Kerry Murdock.

Episode Description