Digital Embroidery with Bruna Goveia Da Rocha

Bruna Goveia Da Rocha is an assistant professor at the Eindhoven University of Technology and an expert in digital embroidery. She has played a big part in both our studies, where we individually collaborated with her on several occasions.Bruna finished her studies in product design at Universidade Positivo in 2012 and continued with the masters in industrial design at the Eindhoven University of Technology. It was there that she encountered digital embroidery in the wearable senses lab and it has been her machine of choice ever since.She finished her PhD on the topic of sample making in digital craftsmanship in 2023, where she developed an understanding of how we make design, and highlighted the intrinsic value of prototypes and samples as contributions themselves. In this episode, we dive into the specifics of digital embroidery and try to unpack the role of making in her practice.One of her staple publications on samples: 10.1145/3532106.3533516