Digital Experience Analytics with Michael Morrissey

Users do not use web applications in the way that you might expect. And it is not easy to get the data that is necessary to get a full picture. But a newer API within browsers does make this more possible by capturing DOM mutations. The change capture of these DOM mutations can be stored for replay in the future. After being stored, this change capture can be retrieved and replayed. That allows for comprehensive frontend monitoring, which has been built into a product called FullStory. Michael Morrissey is the CTO of FullStory, and he joins the show to talk about how session capture works, and the architecture of FullStory–how sessions get saved, stored and retrieved. In a previous show we talked about LogRocket, a product which does something similar.