Digital Fatigue Is Real: Jason Brown on Why Operators Are Wasting Millions on Failed Tech—and How to Stop.

Send us Fan MailIn this episode Kenny Dooley is joined by Jason Brown of Elementz. Did you know the energy sector is currently suffering from "fatigue" over failed digital transformation and AI projects? Jason, the CEO of Elementz—an industrial software company focused on subsea inspection and integrated solutions—sits down to share how he helped flip that narrative. Hear the story of a mechanical engineer who started his career running the line at IBM before launching Elementz, which achieved an incredible £2 million in revenue in its first year by simply focusing on doing one thing really well for customers.Jason shares the secret behind Elementz's rapid success, explaining how their configurable, end-to-end framework for asset integrity resonated deeply with operators across the globe, from Canada to Australia. But the real deep dive here is on industry collaboration. Jason details the "Compass" model: a unique approach involving seven major operators working together to "compound" data and accelerate the adoption of AI. He breaks down how they are moving past costly pilot failures by protecting intellectual property within a trusted research environment and ensuring their technology actually solves core business problems.Beyond the tech, Jason doesn't hold back on his candid concerns over current UK energy policy, describing the trajectory as leading toward a "cliff edge" and worrying about losing skilled people to other global basins. From de-stressing with 80s indie rock and abstract art to the essential career advice he’d give a 20-year-old engineer (hint: it involves seeing the world), this conversation covers the personal journey just as much as the professional challenge. Pull up a chair and pour yourself a drink—this is a must-listen for anyone interested in the future of the blue digital ecosystem