Digital Health: ROI is King

IN THIS EPISODE: In a change of pace, host Denise Silber delves into her professional field, digital health, as she  invites fellow Harvard alumna Dr. Ariel Dora Stern. Together they  explore Dr. Stern's extensive and unique, research-based findings on what drives successful business models in healthtech. Dr. Stern combines her Harvard PhD, insights from her decade on the HBS faculty, and her prestigious position as Alexander von Humboldt Professor at Germany's Hasso Plattner Institute to provide listeners with unparalleled expertise in the digital health business across the globe  Ariel Dora Stern provides  case learnings from Proximie, a company using augmented and virtual reality to improve surgical procedure, and shares more broadly  how startups can navigate the business challenges of healthcare. This episode brings valuable advice to entrepreneurs looking to scale their digital health solutions on both sides of the Atlantic. GUEST BIO: After completing her PhD at Harvard and spending ten years on the faculty of Harvard Business School, Ariel Dora Stern is currently the Alexander von Humboldt Professor for Digital Health, Economics and Policy at Germany's Hasso Plattner Institute. Ariel's research focuses on innovation and technology management in health care. Formerly, she served as the Director for International Health Care Economics at the Health Innovation Hub, an independent think tank of the German Ministry of Health. She is a member of several academic and industry advisory boards and advises numerous health care startups.